Born and raised in Rotterdam with a “If you dare to fail, you can achieve great things” kind of mindset.

When I was younger, I was always creating something. Drawing, acting, photography, and building whatever idea came to mind. If it sparked curiosity, I tried it. Looking back, that creative restlessness was a pretty clear sign of the path I’d eventually take.

I started my studies at HU, where I got my Bachelor’s in Communication and Multimedia Design. Later, I completed a Master’s in Media and Journalism at Erasmus University Rotterdam.

During my bachelor’s, I learned how to bring stories to life visually, how to brainstorm, experiment, and create concepts that stand out. My master’s helped me sharpen my writing, storytelling, and research skills. Together, they gave me a mix of visual and written creativity that still shapes how I work today.

But let’s be real ✨ You only truly discover your talents once you start working. After a few years in the field, I can confidently say I’m an enthusiastic and positive creative with a big heart for turning ideas into campaigns I’m proud of.